Launch Lancaster 2025 Post Mortem

At the recent Launch Music Festival and Conference in Lancaster, PA, featuring over 120 musicians across three days, I volunteered my time with Tunestr and Phantom Power Music's initiative to introduce artists to Bitcoin, Nostr, and the value-for-value model. Tunestr sponsored a stage, live-streaming 21 bands to platforms like Tunestr.io, Fountain.fm and other Nostr/Podcasting 2.0 apps and on-boarding as many others as possible at our conference booth. You may have seen me spamming about this over the last few days.

V4V Earnings

Day 1: 180,000 sats

Day 2: 300,000 sats

Day 3: Over 500,000 sats

Who?

Here are the artists that were on-boarded to Fountain and were live streaming on the Value-for-Value stage:

nostr:npub1cruu4z0hwg7n3r2k7262vx8jsmra3xpku85frl5fnfvrwz7rd7mq7e403w nostr:npub12xeh3n7w8700z4tpd6xlhlvg4vtg4pvpxd584ll5sva539tutc3q0tn3tz nostr:npub1rc80p4v60uzfhvdgxemhvcqnzdj7t59xujxdy0lcjxml3uwdezyqtrpe0j @npub16vxr4pc2ww3yaez9q4s53zkejjfd0djs9lfe55sjhnqkh nostr:npub10uspdzg4fl7md95mqnjszxx82ckdly8ezac0t3s06a0gsf4f3lys8ypeak nostr:npub1gnyzexr40qut0za2c4a0x27p4e3qc22wekhcw3uvdx8mwa3pen0s9z90wk nostr:npub13qrrw2h4z52m7jh0spefrwtysl4psfkfv6j4j672se5hkhvtyw7qu0almy nostr:npub1p0kuqxxw2mxczc90vcurvfq7ljuw2394kkqk6gqnn2cq0y9eq5nq87jtkk nostr:npub182kq0sdp7chm67uq58cf4vvl3lk37z8mm5k5067xe09fqqaaxjsqlcazej nostr:npub162hr8kd96vxlanvggl08hmyy37qsn8ehgj7za7squl83um56epnswkr399 nostr:npub17jzk5ex2rafres09c4dnn5mm00eejye6nrurnlla6yn22zcpl7vqg6vhvx nostr:npub176rnksulheuanfx8y8cr2mrth4lh33svvpztggjjm6j2pqw6m56sq7s9vz nostr:npub1akv7t7xpalhsc4nseljs0c886jzuhq8u42qdcwvu972f3mme9tjsgp5xxk nostr:npub18x0gv872489lrczp9d9m4hx59r754x7p9rg2jkgvt7ul3kuqewtqsssn24

Many more musicians were on-boarded to Fountain, however, we were unable to obtain all of their npubs.

THANK YOU TO ALL ZAPPERS AND BOOSTERS!

Musicians “Get It”

My key takeaway was the musicians' absolute understanding that the current digital landscape along with legacy social media is failing them. Every artist I spoke with recognized how algorithms hinder fan connection and how gatekeepers prevent fair compensation for their work. They all use Spotify, but they only do so out of necessity. They felt the music industry is primed for both a social and monetary revolution. Some of them were even speaking my language…

Because of this, concepts like decentralization, censorship resistance, owning your content, and controlling your social graph weren't just understood by them, they were instantly embraced. The excitement was real; they immediately saw the potential and agreed with me. Bitcoin and Nostr felt genuinely punk rock and that helped a lot of them identify with what we were offering them.

The Tools and the Issues

While the Nostr ecosystem offers a wide variety of tools, we focused on introducing three key applications at this event to keep things clear for newcomers:

1. Fountain, with a music focus, was the primary tool for onboarding attendees onto Nostr. Fountain was also chosen thanks to Fountain’s built-in Lightning wallet.
2. Primal, as a social alternative, was demonstrated to show how users can take their Nostr identity and content seamlessly between different applications.
3. Tunestr.io, lastly was showcased for its live video streaming capabilities.

Although we highlighted these three, we did inform attendees about the broader range of available apps and pointed them to nostrapps.com if they wanted to explore further, aiming to educate without overwhelming them.

This review highlights several UX issues with the Fountain app, particularly concerning profile updates, wallet functionality, and user discovery. While Fountain does work well, these minor hiccups make it extremely hard for on-boarding and education.

• Profile Issues:
• When a user edits their profile (e.g., Username/Nostr address, Lightning address) either during or after creation, the changes don't appear to consistently update across the app or sync correctly with Nostr relays.
• Specifically, the main profile display continues to show the old default Username/Nostr address and Lightning address inside Fountain and on other Nostr clients.
• However, the updated Username/Nostr address does appear on https://fountain.fm (chosen-username@fountain.fm) and is visible within the "Edit Profile" screen itself in the app.
• This inconsistency is confusing for users, as they see their updated information in some places but not on their main public-facing profile within the app. I confirmed this by observing a new user sign up and edit their username – the edit screen showed the new name, but the profile display in Fountain did not update and we did not see it inside Primal, Damus, Amethyst, etc.
• Wallet Limitations:
  • The app's built-in wallet cannot scan Lightning address QR codes to initiate payments.
  • This caused problems during the event where users imported Bitcoin from Azte.co vouchers into their Fountain wallets. When they tried to Zap a band by scanning a QR code on the live tally board, Fountain displayed an error message stating the invoice or QR code was invalid.
  • While suggesting musicians install Primal as a second Nostr app was a potential fix for the QR code issue, (and I mentioned it to some), the burden of onboarding users onto two separate applications, potentially managing two different wallets, and explaining which one works for specific tasks creates a confusing and frustrating user experience.
• Search Difficulties:
  • Finding other users within the Fountain app is challenging. I was unable to find profiles from brand new users by entering their chosen Fountain username.
  • To find a new user, I had to resort to visiting their profile on the web (fountain.fm/username) to retrieve their npub. Then, open Primal and follow them. Finally, when searching for their username, since I was now following them, I was able to find their profile.
  • This search issue is compounded by the profile syncing problem mentioned earlier, as even if found via other clients, their displayed information is outdated.
  • Searching for the event to Boost/Zap inside Fountain was harder than it should have been the first two days as the live stream did not appear at the top of the screen inside the tap. This was resolved on the third day of the event.

Improving the Onboarding Experience

To better support user growth, educators and on-boarders need more feature complete and user-friendly applications. I love our developers and I will always sing their praises from the highest mountain tops, however I also recognize that the current tools present challenges that hinder a smooth onboarding experience.

One potential approach explored was guiding users to use Primal (including its built-in wallet) in conjunction with Wavlake via Nostr Wallet Connect (NWC). While this could facilitate certain functions like music streaming, zaps, and QR code scanning (which require both Primal and Wavlake apps), Wavlake itself has usability issues. These include inconsistent or separate profiles between web and mobile apps, persistent "Login" buttons even when logged in on the mobile app with a Nostr identity, and the minor inconvenience of needing two separate applications. Although NWC setup is relatively easy and helps streamline the process, the need to switch between apps adds complexity, especially when time is limited and we’re aiming to showcase the benefits of this new system.

Ultimately, we need applications that are more feature-complete and intuitive for mainstream users to improve the onboarding experience significantly.

Looking forward to the future

I anticipate that most of these issues will be resolved when these applications address them in the near future. Specifically, this would involve Fountain fixing its profile issues and integrating Nostr Wallet Connect (NWC) to allow users to utilize their Primal wallet, or by enabling the scanning of QR codes that pay out to Lightning addresses. Alternatively, if Wavlake resolves the consistency problems mentioned earlier, this would also significantly improve the situation giving us two viable solutions for musicians.

My ideal onboarding event experience would involve having all the previously mentioned issues resolved. Additionally, I would love to see every attendee receive a $5 or $10 voucher to help them start engaging with value-for-value, rather than just the limited number we distributed recently. The goal is to have everyone actively zapping and sending Bitcoin throughout the event. Maybe we can find a large sponsor to facilitate this in the future?

What's particularly exciting is the Launch conference's strong interest in integrating value-for-value across their entire program for all musicians and speakers at their next event in Dallas, Texas, coming later this fall. This presents a significant opportunity to onboard over 100+ musicians to Bitcoin and Nostr, which in turn will help onboard their fans and supporters.

We need significantly more zaps and more zappers! It's unreasonable to expect the same dedicated individuals to continuously support new users; they are being bled dry. A shift is needed towards more people using bitcoin for everyday transactions, treating it as money. This brings me back to my ideal onboarding experience: securing a sponsor to essentially give participants bitcoin funds specifically for zapping and tipping artists. This method serves as a practical lesson in using bitcoin as money and showcases the value-for-value principle from the outset.